When I had my first camera, I was around 13 years old, and film was getting harder to find as digital made its way to the forefront of the photography game. The only film available (where I live anyway) at that time was Fujicolor Superia Xtra. If I remember correctly, you could get it in ISO 200, 400, and 800. I primarily shot 400. I would buy the three packs at Walmart, again if I remember correctly, I think they were only $7.99 a pack back then.
Then the digital age took over until it came back full circle for me, and now here I am shooting those three packs of Fujifilm again. When I started getting back into film, I gravitated towards the familiar at first and went to Walmart who surprisingly still sells the three packs, but no more ISO 800. Now they carry 3 packs of Fujicolor 200 and Fujicolor Superia X-Tra 400.
Fujicolor Superia films were introduced in 1998 to replace the Super G plus films. The Superia Xtra film has a ‘4th’ cyan color layer designed to provide better color reproduction under fluorescent lights. This layer was later dropped. The Fujicolor 200 film is made with older technology in order to make it more affordable.
When I first started to shoot film again I would shoot a lot of Kodak Gold because it was cheaper at the time but, I always fall back to Fujifilm like a security blanket.
This film is reliable and it suits the subject matter I often find myself photographing. It has somewhat of a green tone to it, which fits well with the nature photography I gravitate towards. Colors are well saturated and true to life.
For a non professional film, it is pretty versatile. I have found that Superia Xtra 400 looks best rated at ISO 200, and that it looks just like Fujicolor 200. So for the price you pay, you might as well buy the ISO 200 film. I prefer Superia Xtra 400 for night scenes and low light indoor shots.
Although, lately I have been gravitating towards Kodak Portra, I still always have rolls of Fujicolor on hand for unplanned shooting.
Have you shot Fujicolor? Let me know what you think in the comments.