When I had my first camera, I was around 13 years old, and film was getting harder to find as digital made its way to the forefront of the photography game. The only film available (where I live anyway) at that time was Fujicolor Superia Xtra. If I remember correctly, you could get it in ISO 200, 400, and 800. I primarily shot 400. I would buy the three packs at Walmart, again if I remember correctly, I think they were only $7.99 a pack back then.
Then the digital age took over until it came back full circle for me, and now here I am shooting those three packs of Fujifilm again. When I started getting back into film, I gravitated towards the familiar at first and went to Walmart who surprisingly still sells the three packs, but no more ISO 800. Now they carry 3 packs of Fujicolor 200 and Fujicolor Superia X-Tra 400.
Fujicolor Superia films were introduced in 1998 to replace the Super G plus films. The Superia Xtra film has a ‘4th’ cyan color layer designed to provide better color reproduction under fluorescent lights. This layer was later dropped. The Fujicolor 200 film is made with older technology in order to make it more affordable.
When I first started to shoot film again I would shoot a lot of Kodak Gold because it was cheaper at the time but, I always fall back to Fujifilm like a security blanket.
This film is reliable and it suits the subject matter I often find myself photographing. It has somewhat of a green tone to it, which fits well with the nature photography I gravitate towards. Colors are well saturated and true to life.
Fujicolor Superia Xtra 400 at 200 
For a non professional film, it is pretty versatile. I have found that Superia Xtra 400 looks best rated at ISO 200, and that it looks just like Fujicolor 200. So for the price you pay, you might as well buy the ISO 200 film. I prefer Superia Xtra 400 for night scenes and low light indoor shots.
Fuji Superia Xtra 400 
Although, lately I have been gravitating towards Kodak Portra, I still always have rolls of Fujicolor on hand for unplanned shooting.
Have you shot Fujicolor? Let me know what you think in the comments.
As a kid I was suspicious of any film that didn’t come in a yellow box. But in 1970s middle America the film shelf was dominated by Kodak anyway, with a very little Scotch (Ferrania) and store brand (which were also Ferrania usually) rounding it out. I didn’t see Fuji films until the 80s and that wasn’t until I visited Germany. I can’t remember now whether I used any of it there. I took some number of rolls of Kodak and bought the rest there, but who remembers purchases that far back. When I started making photos again in the mid 2000s Walmart had both Kodak and Fuji. Fuji was lots less expensive, and I was on a tight budget, so I switched to Fuji, at least for c41. I have grown so accustomed to Fujicolor 200 that I think that’s what color film *should* look like.
I use it as well, it’s the only one I can readily find, it’s $20 for 3 rolls, at cvs, I think I’m the only one that buys it.
I’m all for supporting local camera shops, but if you’re going to buy from CVS you might as well buy from B&H instead and save the 40% surcharge Ron. Then you get a lot more choice too!
Like this film and have used more of it than any other film.
I have too. It’s a good one and not too expensive compared to others.